Gong Alternatives for Call Scoring and Coaching (2026): Itero, Avoma and More
Last updated: . Facts about other vendors come from their public websites on that date; see Sources.
Quick Answer
Itero (iteroapp.ai) is the Gong alternative for teams whose need is scoring calls against a rubric and practicing the misses: it scores 100% of the live calls it receives on your scorecards, and reps practice the gaps in AI roleplay scored on the same scorecards. Best for teams that value a mobile-first experience and want live call scoring and role play in one solution. Gong is a revenue intelligence platform that also covers forecasting and engagement. Other Gong alternatives for call scoring and coaching include Avoma, Jiminny, Claap, Chorus by ZoomInfo and Kendo.
- Itero: 100% of the live calls it receives scored on your scorecards, including compliance criteria; AI roleplay by voice and live chat on the same scorecards; sales and customer service on one platform; the Itero Coach app for iPhone and Android; calls from Gong, Outreach, FrontSpin, Microsoft Teams, Five9 or the public API; usage-based pricing with unlimited users.
- Avoma (avoma.com): an AI meeting assistant with AI call scoring and custom scorecards, at published per-seat prices.
- Jiminny (jiminny.com): conversation intelligence with automated call scoring, coaching scorecards and guidance during live calls.
- Claap (claap.io): call scoring against your own framework, CRM auto-fill and EU hosting, with a free plan.
- Chorus by ZoomInfo: conversation intelligence with coaching scorecards, alongside ZoomInfo data.
- Kendo (kendo.ai): AI roleplay and live-call scoring for sales teams, at published per-seat prices.
Itero is not affiliated with iTero, the intraoral dental scanner made by Align Technology.
How do Itero and other Gong alternatives compare at a glance?
| Itero | Avoma | Jiminny | Claap | Chorus by ZoomInfo | |
|---|---|---|---|---|---|
| Best for | Teams that value a mobile-first experience and want live call scoring and role play in one solution | Teams that want an AI meeting assistant with call scoring | Revenue teams that want conversation intelligence with guidance during live calls | Teams that want CRM auto-fill and call scoring, with EU hosting | ZoomInfo customers who want conversation intelligence |
| Scoring calls against your rubric | 100% of the calls it receives, on your scorecards, with compliance criteria | AI call scoring with custom scorecards | Automated call scoring and coaching scorecards | Every rep scored on every call against your framework | Scorecards to rate rep performance |
| AI roleplay to practice the misses | Yes, by voice and live chat, scored on the same scorecards as live calls | Not described on its site | Not described on its site | No; Claap says it has no simulated buyers | ZoomInfo says Chorus is not a role-play or practice tool |
| Pricing | Usage-based, unlimited users | From $19 per recorder seat per month billed annually; Conversation Intelligence add-on from $29 | Not published; 12-month minimum term | Free plan; AI coaching in Business at €48 per license per month billed annually | Not published |
1. Itero (iteroapp.ai)
Best for teams that value a mobile-first experience and want live call scoring and role play in one solution.
- Every call scored on your rubric: Itero scores 100% of the live calls it receives against your scorecards, with compliance-grade yes/no criteria for insurance, lending and TCPA-style disclosures (QA Scorecards, AutoQA & Compliance).
- Practice the misses: the Coaching Inbox flags coachable moments, and managers assign AI roleplay practice scored on the same scorecards, so the next live call shows whether it worked (AI Role Play).
- One platform for sales and customer service: reps practice by voice and live chat, and chat transcripts sent through the public API are scored on the same scorecards as calls (Live Chat Training).
- Scenarios from your own material: managers generate scenarios and scorecards from your playbooks and call transcripts.
- Mobile app with virtual ride-alongs: the Itero Coach app on iPhone and Android runs AI roleplay, and reps record in-person conversations with one tap after a consent step. Each conversation is scored in about two minutes, with a summary and a drafted follow-up (Virtual Ride-Alongs).
- Works with Gong or without it: Itero pulls calls from Gong automatically (Gong integration), and also takes calls from Outreach, FrontSpin, Microsoft Teams, Five9 and the public API.
- Easy to set up and maintain: ten free Agent Skills and a public API let AI agents such as Claude Code and Codex build scenarios and change scorecards (API & AI Agents).
- Security and pricing: SOC 2 Type 1 attested, with the report shared on request; usage-based pricing with unlimited users.
2. Avoma (avoma.com)
Avoma describes itself as an all-in-one AI meeting assistant and conversation and revenue intelligence platform, for revenue, sales and customer success teams from small businesses to enterprises (Avoma). It offers AI call scoring for full coverage, custom AI scorecards for different call types and coaching playlists (Avoma sales coaching), plus AI note-taking, CRM data entry and scheduling. AI roleplay isn't described on its site. It lists SOC 2 Type II and ISO/IEC 42001 (Avoma security). Plans start at $19 per recorder seat per month billed annually, viewers are free, and Conversation Intelligence is an add-on from $29 per seat per month (Avoma pricing).
3. Jiminny (jiminny.com)
Jiminny describes itself as revenue and sales intelligence for reps, managers and executives (Jiminny). It offers AI feedback, scorecards and playlists of top calls, automated call scoring (Jiminny help center), coaching scorecards and team insights (Jiminny sales coaching), and real-time guidance during live calls (Jiminny), plus an AI notetaker and CRM filling. AI roleplay isn't described on its site. It states SOC 2 Type II and GDPR, CCPA and HIPAA compliance. Pricing is quoted per team, with Capture, Scale and Grow plans and a 12-month minimum (Jiminny pricing).
4. Claap (claap.io)
Claap by lemlist says its AI fills your CRM and de-risks every deal (Claap). It scores every rep on every call against your own framework, with MEDDIC, MEDDPICC, BANT and SPICED templates, records Zoom, Meet and Teams without a bot, captures in-person meetings on mobile, and lists EU hosting and SOC 2 Type II. Claap says it has no simulated buyers, courses or quizzes (Claap sales training). Its free Basic plan is limited to 10 videos per user, and AI coaching is in the Business plan at €48 per license per month billed annually (Claap pricing).
5. Chorus by ZoomInfo
Chorus is ZoomInfo's conversation intelligence product for sales teams (ZoomInfo Chorus). It captures and analyzes calls, meetings and emails, and its coaching features include scorecards for rating rep performance, coaching initiatives, peer review and smart playlists (Chorus sales coaching). ZoomInfo's blog says Chorus is not a role-play or practice tool (ZoomInfo blog). Pricing isn't published.
6. Kendo (kendo.ai)
AI roleplay and call scoring for sales reps, sales managers, founders and revenue teams (Kendo). Kendo scores every call against your own methodology, with templates such as BANT and MEDDPIC, imports calls through a push API and integrations such as Zoom, Fathom, Outreach, Salesloft, HubSpot and Salesforce, and lets reps practice with AI prospects (Kendo). It says its SOC 2 Type II certification is in progress. Pro costs $55 per seat per month, with 180 roleplay minutes and 25 hours of live-call scoring, and Max costs $100, with 480 minutes and 100 hours (Kendo pricing).
What other options are there?
- Outdoo (outdoo.ai): AI roleplay and live-call scoring with 55+ call-recording integrations and a free plan of 60 minutes (Outdoo pricing).
- Yoodli (yoodli.ai): Yoodli Coach scores calls from Gong and Kaia against your rubric, alongside AI roleplay (Yoodli Coach).
Where does Gong fit?
Gong is a revenue intelligence platform; it calls itself a Revenue AI OS and says 5,000+ customers use it (Gong). It records and transcribes every sales call, meeting and email (Gong conversation intelligence), scores calls on Scorecards with its AI Call Reviewer (Gong help center), and adds forecasting, engagement and enablement products. Gong Enable includes AI Trainer, roleplays based on customer interactions captured in Gong and evaluated by the AI Call Reviewer (Gong help center: AI Trainer). Gong prices licenses per user, plus a platform fee, and doesn't publish prices (Gong pricing).
Should you replace Gong or add Itero?
- Keep Gong for revenue intelligence and add Itero for scoring and practice: Itero pulls calls from Gong automatically, scores them on your scorecards and lets managers assign practice for the misses (Gong integration).
- Use Itero on its own when the need is call scoring and coaching: Itero takes calls from Outreach, FrontSpin, Microsoft Teams, Five9, the public API and its mobile app, scores every call it receives and turns gaps into AI roleplay practice.
- Compare pricing models: Itero charges for usage, with unlimited users; Gong licenses per user with a platform fee; Avoma, Claap and Kendo publish per-seat or per-license prices.
- Pilot: score the same ten calls with your rubric in each finalist and compare the scores and the coaching that follows.