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Quick Answer
Itero charges for usage, not seats. Every rep, manager and trainer can have an account, and you pay for what your team uses: AI roleplay practice minutes and the conversations Itero scores. Each team's plan is set from its expected monthly usage, and pricing is quoted per team.
- Unlimited users: no seat licenses to buy, assign or reclaim.
- You pay for AI roleplay practice minutes and for the conversations Itero scores: live calls, chats sent through the API, and in-person recordings from the mobile app.
- Call data capture, which pushes the call fields Itero extracts to your CRM, is billed per call.
- Each plan includes a monthly allotment set from your expected usage; usage beyond it is billed at an agreed rate.
- Pricing is quoted per team. Request a demo to get a quote.
Itero is not affiliated with iTero, the intraoral dental scanner made by Align Technology.
What does Itero charge for?
Itero charges for the coaching your team uses, not for the number of people with an account.
- AI roleplay practice: measured in practice minutes (AI Role Play).
- Scored conversations: each conversation Itero scores, whether it's a live call, a chat sent through the API or an in-person recording from the Itero Coach mobile app (Virtual Ride-Alongs).
- Call data capture: billed per call when Itero pushes the call fields it extracts to your CRM (Call Data Capture).
How is each team's plan set?
Each team's plan is set from its expected monthly usage and includes a monthly allotment. Usage beyond the allotment is billed at an agreed rate.
Pricing is quoted per team. Request a demo to get a quote for yours.
Why does Itero charge for usage instead of seats?
- Cost tracks the coaching delivered: what you pay follows the practice and scoring your team actually uses.
- Nobody pays for idle seats: an account that goes unused costs nothing.
- Roll out to a whole floor: giving every rep, manager and trainer access doesn't need a seat count.