Question 1

How does AI coaching work after calls?

Accepted Answer

Itero's AI analyzes completed calls against your playbooks and scorecards, then delivers specific written feedback on each scorecard criteria in your scorecard, as well as an on demand Coach (Ask Itero). Reps see exactly what they did well and where to improve—like "You interrupted twice during budget concerns" or "Strong product knowledge but missed the multi-policy discount." The coaching references your actual methodology, products, and competitive positioning, not generic sales advice.

Question 2

Is this real-time coaching during calls or post-call feedback?

Accepted Answer

Post-call feedback. After each call ends, the AI analyzes the interaction and delivers specific coaching immediately—typically within minutes. This gives reps actionable guidance they can apply to the next call without the distraction of alerts during live conversations. Managers can still review critical moments that need human intervention through the Coaching Inbox.

Question 3

Does AI coaching work for both sales calls and customer service interactions?

Accepted Answer

Yes. The AI coaching platform analyzes any customer-facing conversation—sales discovery calls, demos, objection handling, customer support de-escalation, technical troubleshooting, or compliance-required disclosures. You build coaching rubrics specific to each interaction type, and the system delivers relevant feedback based on what matters for that conversation.

Question 4

How do I ensure AI coaching reflects my company's sales methodology?

Accepted Answer

Connect your knowledge base, playbooks, and training materials directly to the platform. The AI learns your specific methodology (MEDDIC, Sandler, Challenger, or custom), product catalog, competitive battle cards, and compliance requirements. Every coaching recommendation references what you actually train on. You define the coaching rubrics—the AI executes them consistently across 100% of calls.

Question 5

Can AI coaching handle industry-specific compliance requirements?

Accepted Answer

Yes. For insurance, it coaches on state-specific regulations and coverage explanations. For lending, it references TILA/RESPA requirements and rate objection handling. For call centers, it checks client-specific workflow adherence. You build compliance criteria into your scorecards, and the AI coaching platform flags violations with specific guidance on what regulation was missed and how to handle it correctly.

Question 6

How is AI coaching different from generic sales feedback?

Accepted Answer

Context. Generic coaching says "improve your discovery questions." Itero's AI coaching says "You asked about budget but didn't confirm decision-making authority—add that to align with our MEDDIC framework." It references your actual products, competitive positioning, approved messaging, and methodology. The coaching is specific enough for reps to immediately apply, not vague enough to ignore.

Question 7

How does AI coaching reduce manager workload instead of adding to it?

Accepted Answer

Automated coaching handles routine feedback on every call—talk-listen ratios, product knowledge gaps, process adherence. Managers get proactively alerted to critical moments that need human intervention through the Coaching Inbox. Instead of listening to random calls hoping to find coaching moments, managers review flagged issues and focus coaching conversations on strategic development, not basic execution gaps.

Question 8

Can I track if coaching actually changes rep behavior?

Accepted Answer

Yes. The platform connects coaching recommendations to subsequent call performance. See which reps improved after specific coaching, which skills show systemic gaps versus individual struggles, and whether coaching drives measurable behavior change. Skill tracking shows trends over time—like objection handling scores improving after targeted coaching. You get data on coaching impact, not just coaching activity.

Question 9

How long does it take to set up AI coaching for my team?

Accepted Answer

Initial setup involves connecting your knowledge bases, building coaching scorecards, and training the AI on your methodology and can be completed within minutes. Reps start receiving automated coaching immediately after setup.

Question 10

Does AI coaching work with our existing call recording platform?

Accepted Answer

Yes. Itero integrates with Gong, Outreach, and Microsoft Teams. Calls automatically sync, the AI analyzes them against your coaching criteria, and feedback appears in your Itero dashboard. Reps log in after calls to see their coaching. Managers get alerts through the Coaching Inbox. No manual upload or separate recording system required.

Question 11

What's the difference between Itero's AI coaching and other coaching tools?

Accepted Answer

The closed loop. Reps practice in AI customer simulations before calls. AutoQA scores 100% of their real calls. AI coaching delivers immediate feedback tied to those scores. Then the system automatically recommends relevant training scenarios when it identifies skill gaps. Practice → Performance → Coaching → More Practice. Most tools only do one piece. Itero connects all three.

Products

Use Cases

AI Sales Coaching & Agent Coaching Software

Coaching Built on Your Playbooks

Automated Coaching After Every Call

Coaching Inbox for Managers

See Itero in action

Connect Coaching to Skill Development

Frequently Asked Questions

How AI Coaching Works

Customization & Coaching Quality

Scaling & Manager Impact

Integration & Technical

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