SaaS Sales Training & Coaching Software
Train reps on discovery calls, objection handling, and your sales methodology—then verify they're executing on every customer conversation. Itero combines AI simulations for skill development with automated call scoring so you know exactly who's ready, who's struggling, and what coaching each rep needs.
Practice Real Scenarios Before Live Prospects
New AEs fumble discovery calls. SDRs freeze on objections. Reps default to feature-dumping instead of running your methodology. Mistakes turn into lost opportunities.
Itero simulates realistic buyer conversations where reps practice:
- - Running discovery using your framework (MEDDIC, Challenger, Sandler, or custom)
- - Handling "we're already using [competitor]" and pricing pushback
- - Navigating multi-stakeholder deals with different buyer personas
- - Transitioning from discovery to demo to close without losing momentum
Build the muscle memory that separates the elite reps from everyone else.
Score Every Call, Not the Three Your Managers Have Time For
Managers review 1-2 calls per rep, per week. That's maybe 5% of conversations. Skill gaps hide in the other 95%.
Itero scores 100% of sales calls against your defined competencies:
- - Discovery quality: Did they uncover pain, timeline, budget, decision process?
- - Methodology adherence: Are they running your playbook or freestyling?
- - Objection handling: How did they navigate resistance?
- - Next steps secured: Did the call advance or stall?
Qualitative scoring shows how well reps execute. Binary checks confirm whether critical steps happened at all. See exactly where each rep needs coaching—across every conversation, not a random sample.
SaaS Sales Training & Coaching Software
Boost your team’s productivity with intelligent AI assistants at your service.
Customize Scoring for Different Call Types
Cold calls get evaluated differently than discovery. Demo calls need different criteria than negotiation. SDRs aren't graded the same as AEs.
Build separate scorecards for:
- - SDR prospecting vs. AE discovery vs. SE demo vs. closing calls
- - Inbound vs. outbound conversations
- - Enterprise vs. mid-market vs. SMB motions
- - Different product lines or customer segments
Stack methodology adherence with outcome metrics. Score whether they ran the pain funnel while tracking if they secured commitment. Match your scorecards to how you actually sell.
Results That Matter to Your Pipeline
Faster ramp: New AEs become productive in 5 weeks instead of 8. SDRs practice 100 cold call scenarios before dialing real prospects. Customers have doubled new hire meeting conversion rates within one quarter.
Methodology consistency: All 50 reps selling the same way, using the same messaging, asking the same discovery questions. No more wildcard reps running their own playbook.
Rep retention: Better training reduces 45-day churn by 40%. SDRs who practice via simulation gain confidence faster and stay longer. Stop losing reps you just finished onboarding.
Data-driven coaching: See which skills correlate with wins. Coach against evidence, not gut feel. Teams with structured enablement show 49% higher win rates and 3x more pipeline.
Frequently Asked Questions
Getting Started & Implementation
How long until new reps start practicing with simulations?
Reps practice immediately after onboarding begins—no waiting for certifications or shadowing. You upload your ICP, buyer personas, and objections in 30 minutes. New hires start running discovery simulations the same day they join. Most teams see reps complete 20-30 practice conversations in their first week, building confidence before touching real prospects.
Do sales reps actually use AI simulations, or do they collect dust like most training tools?
Yes, especially when simulation practice is built into onboarding and certification requirements. For new reps, it’s a relief not to have to pull in others to get practice in. This isn't optional training content reps ignore; it's skill verification that gates pipeline access.
What integrations are required to score our live sales calls?
Itero connects to Gong, Outreach, & Microsoft Teams, and we are constantly adding new integration partners as time progresses. Integration takes 5 minutes—we pull call transcripts automatically. No changes to your existing tech stack. Reps keep using their current tools; we analyze conversations in the background and surface coaching recommendations in your preferred workflow.
Customization & Methodology
Can we train reps on our specific sales methodology like MEDDIC or Challenger?
Yes—you define the discovery framework, qualification criteria, and talk tracks reps must demonstrate. Build scorecards that check whether reps uncovered metrics, economic buyer, decision criteria, and champion (MEDDIC). Or score pain identification, differentiation, and value quantification (Challenger). Customize simulations and call scoring to match exactly how you sell, not generic best practices.
Can we score discovery calls differently than demos or closing calls?
Absolutely—different call types need different evaluation criteria. SDR cold calls get scored on opener effectiveness, pain identification, and securing next steps. AE discovery calls get deeper scoring on business acumen, qualification depth, and multi-threading. Demo calls focus on storytelling and objection handling. Build unlimited scorecards matching your sales stages and call types.
How does AI call scoring differ from Gong or Chorus?
Gong and Chorus identify what happened on calls—keywords, talk-time ratio, sentiment. Itero automatically evaluates how well reps executed your methodology across any different custom criteria. We score qualitative competencies like "Did they run the pain funnel?" or "Did they multi-thread to economic buyer?" alongside binary checks confirming critical steps happened (“Did the rep use a permission-based opener?). You get compliance verification against your playbook, not just conversation analytics.
Results & ROI
What results do sales teams typically see from AI training and coaching?
Teams using practice simulations + call scoring see new AEs become productive in 5 weeks instead of 8-12. One customer doubled SDR meeting conversion rates within one quarter after requiring simulation practice before live calling. Organizations with structured enablement show 49% higher win rates than teams without. The combination of deliberate practice and execution verification compounds—reps who practice methodology in simulations demonstrate it 3x more consistently on real calls.
How do we know if practice in simulations actually translates to live call performance?
Automated call scoring across 100% of conversations shows you exactly which reps apply what they practiced. Compare simulation scores to live call scores—reps who score 85%+ on discovery simulations average 72% on live discovery calls vs. 51% for reps who skipped practice. Track methodology adherence week-over-week to see if coaching sticks. The data shows whether practice translates or if you need to adjust training approach.
Sales-Specific Concerns
What if our reps aren't following the sales methodology we spent months building?
Automated scoring across all calls shows you exactly who's running your playbook and who's freestyling. See methodology adherence by rep, by team, by call type. If only 40% of discovery calls include pain qualification, you know training didn't stick. Surface top performers who consistently execute, then coach everyone else toward that standard. Turn methodology compliance from a hope into a metric you actually track and improve.
Can we use this for both SDR teams and closing AE teams?
Yes—build separate training tracks and scorecards for each role. SDRs practice cold calling, objection handling, and securing meetings with buyer personas matching your ICP. AEs practice discovery, multi-threading, and competitive differentiation against your real objections. Score SDRs on appointment-setting mechanics, score AEs on qualification depth and deal progression. One platform supporting your entire sales org with role-specific training and evaluation.
Can we use this to train and certify channel partners who sell our product?
Yes—partners complete self-paced simulations practicing your pitch, handling objections, and running discovery on their schedule. Require certification before they're authorized to sell. Set pass thresholds (e.g., 80% on product knowledge, 85% on discovery methodology) and issue certifications automatically when they qualify. You can't monitor partner sales calls, but you can verify they mastered your methodology and messaging before they touch prospects. Partners appreciate self-service training that respects their time vs. mandatory multi-day HQ sessions.
Technical & Operations
How much time do sales managers spend on this platform?
Initial setup takes 2-4 hours to configure scorecards, upload ICPs, and define certification requirements. Ongoing: 30 minutes per week reviewing flagged calls and skill gap reports. The platform automates scoring and surfaces only the conversations requiring manager attention—calls below threshold or reps consistently missing competencies. Managers spend time coaching, not listening to recordings or manually evaluating calls.
